150+ Hours AI Based Digital Marketing Course in Kolkata with Practical Training 25+ Modules , 12+ Certifications & Placement Support
Join For an Exciting Journey to Growth on AI , Digital Marketing , Lead Generation , Analytics , Content Marketing with
Sourav Karmakar , A Symbiosis Alumni with 8+ Years Expericence
Learn some new age AI tools
Advanced Digital Marketing Course Curriculum
Basics of Marketing
1. What is Marketing?
2. 4 P’s of Marketing .
3. Types of Online Business and their Objectives.
4. Difference between Leads & Sales.
5. Definitions of Branding, Marketing, Advertising, Promotions and Sales.
6. Market Segmentation, Targeting and Positioning. (STP).
7. Real World Case Studies & Examples.
Introduction to Marketing
8. What is Digital Marketing?
9. Types of Digital Marketing?
10. Digital Marketing Vs Traditional Marketing
11. Traditional Marketing Funnel
13. Digital Marketing Funnel
14. Brand/Product Visibility
15. What is CTR & How is it calculated?
16. What is Traffic?
17. Types of Traffic based on source
18. Types of Traffic based on Audience
19. Difference between targeted traffic & non-targeted traffic
20. What is the bounce rate? How to decrease bounce rate?
21. Tips to increase visitor engagement
22. How to convert Traffic into Leads or Sales.
World of Web & Importance of website in Digital Marketing
23. What is a web Browser? & types of browsers
24. Difference between browsers and Search Engines.
25. What is a web page?
26. What is a website
27. What do you need to create a website?
28. What are Domain names?
29. What are Domain extensions?
30. How to choose a domain name for your website?
31. How to buy a domain name?
32. What is a hosting space/server?
33. Different types of hostings
34. Which type of hosting to buy?
35. How to choose the best hosting provider
36.Buying Hosting online
Introduction to AI Marketing [Prompt Engineering + Generative AI LLMS + AI Driven Marketing]
37. What is AI Marketing?
38. What is Generative AI?
39. Difference Between AI & Generative AI
40. What are LLMS
41. What is a prompt
42. What is a Token
43. Prompts Vs Token Vs Outputs
44.Best AI Tools 2025 – [10+ Tools Covered]
45.Basics of Prompt Engineering
46. Different Types of Prompts
47. What are Negative Prompts and its Importance?
48. How to do Research with AI Tools
49. How to Create text content with these AI Tools
50. How to Create Images with AI Tools
51. How to create videos with AI tools
52. 100+ Prompt Templates – Prompt Library for AI Marketing
Passive Income Methods
53. Passive vs. Active income
54. How to make money online?
55. What are digital Assets?
56. How to Earn from websites?
57. How to earn money using videos
58. Popular Ad Networks
59. What is Google Adsense?
60. Website Adsense Vs YouTube Adsense Approval Process
61.Affiliate Marketing with AI
62. Freelancing with AI
63.Selling Physical Products – Ecommerce Marketing Basics
64.Creating & selling AI Content Online.
65. More ways to monetise video content online – Skill Share, Udemy & More.
Basics of graphics Design ( tricks , tips , tools hacks Strategy etc )
66. Introduction to Canva [Pro Vs Free]
67. Importance of images/Designing in Digital Marketing
68.Benefits of good design for branding, trust & conversions
69.Color Psychology & Meaning of Colors
70.Choosing the Right Colors Based on Niche/Industry
71.Colour Palettes & Brand Kit in Canva
72.Best websites to download copyright free images [Pexels, Unsplash, Pixabay, Freepik (free section)
73.Canva Background Removal Tool – Pro, Free BG Removal options
74. Introduction to Canva Dashboard
75. Understanding design workspace & elements
76. How to use templates in Canva
77.Customizing templates with text, colors, images, elements, frames, shapes & more.
78. Proofreading & different downloading options in Canva (Free Vs Pro)
79.Creating Logo with Canva
80.Creating Brand Assets – Letterhead, Visiting Cards, Business invoice using canva
81.Create Social Media Images
82.Create YouTube Thumbnails
83.Creating Images from Scratch – Custom size images
84. Design Principles for Professional-Looking Designs
85.Creating Brand/Design templates for your Business
86. Using Magic AI tools in Canva
87.Canva Automations, scheduling, & Integrations.
Website Creation with WordPress
8. What is CMS?
89. Why WordPress
90. How to install wordpress on a server?
91. WordPress Dashboard Brief
92. What are Pages
93. What are Posts
94. Difference between pages and posts?
95. How to create a Page and a Post?
96. What are categories?
97. How to create categories
98.Creating menus in WordPress
99. What is a Theme and Its Importance
100. How to install a theme and activate it
101. How to choose the Right Theme for your website?
102. What are Plugins? and their Importance
103. Page Builder plugins for designing custom pages
104. How to design a home page?
105. How to create a blog?
106. How to create Contact forms and registration forms on your website?
107. How to Change URL structure for SEO purpose.
108. How to handle your website security
109. Adding Live chat options to your website
110. List of very important plugins that are must for a website
SEO ( using AI , modern concepts AEO , GEO , AIO etc )
111. What is SEO?
112. What are the advantages of SEO
113. Disadvantages of SEO
114. What is SERP
115. Understand Search Results
116. Different Types of search Results – Including AI Overview & AI Mode
117. How does Google work in the backend
118. What is Crawling?
119. What is Indexing?
120. Rank Math Algorithm and importance of relevance
121. What is Google Sandbox?
122. Does Google Sandbox Exist?
123. Google Algorithm updates.
124. Special note on Panda, Penguin, Hummingbird updates.
125. Latest 2025 Algorithm updates – HCU
126. What are Keywords?
127. Different types of Keywords for SEO purposes.
128. Differentiating keywords based on user intentions.
129. What is the search volume? and its importance.
130. What are LSI keywords?
131. Keyword Cluster – How to know your keyword cluster.
132. What are intent defining keywords
133. Difference between money making keywords and informational keywords
134. Step by Step process on how to do SEO for a new website – SEO Blueprint
Keywords Research ( using AI )
135. How to get new keyword Ideas – Using AI
136. Tools to use for more keyword ideas
137. How to find search volume and tools to use?
138. Keywords Research Process
139. How to find profitable keywords for your business?
140. How to analyse the difficulty of keywords?
141. How to analyse competitor keywords
142. Using Uber Suggest, WriterZen, SEO Quake for competitor Analysis
143. Selecting Primary & Secondary keywords. Forming Keyword cloud
144. How to create strategies on how to outrank your competitors?
Content Planning & Content Writing
45. Generating content ideas
146. Forming a content framework/blueprint – Using competitors & Using AI
147. Planning content based on competitors – Manual Methods & using tools
148. How to generate content using AI
149. How to create images using Canva?
150. How to create AI images using canva?
151. Essential elements that your content should contain.
152. How to proofread or check the content for grammatical errors
153. What is Plagiarism?
154. How to check the plagiarism of the content.
155. Best practices in content writing
On- Page Optimization
156. Fundamental ON Page Factors.
157. How to write SEO optimized titles for your web Page/Post. – USING AI
158. How to write an attractive description to get more clicks.
159. Best practices in writing page/post URLs to rank better
160. How to optimise the different types of Headings
161. The core content optimisation principles.
162. How to use LSI keywords, synonyms and intent words for better rankings
163. Structuring your web page and prioritising content for SEO
164. How to optimize Images on the website for image rankings.
165. Importance of image file name, Image Alt tag and its size.
166. Optimising content for visual search appearance
167. Importance of questioning words & FAQs on your page/post.
168. Importance of videos and optimising videos on the page/post.
169. How proper internal linking can boost SEO ranking?
170. How to plan External links in a web page?
171. How to use SEO tools to cross check the on page factors implementation.
Technical SEO
172. Basics of Technical SEO
173. Website Structure & navigation optimisation for SEO
174. Robots.txt creation
175. Sitemap.xml creation.
176. Impact of Page Speed on SEO
177. Core web vitals and their importance
178. Using GTMetrix & Lighthouse for speed reports.
179. Importance of UX Signals for SEO
180. HTTPS & Website Security
181. Tracking and fixing broken links
182. Custom 404 page
183. Importance of mobile responsiveness & mobile compatibility.
184. Touch friendly factors to boost UX and site rankings.
185. Canonical links & their importance
186. Orphan Pages & How to avoid them
187. Favicon
188. Tools for Technical SEO Audit
Advanced SEO Techniques
189. What are rich snippets?
190. Different types of rich snippets.
191. How to optimize content for different types of featured snippets.
192. How to create site link snippet
193. how to create product, rating, review snippets
194. FAQ Snippets and their benefits
195. Importance structured data tables on web pages/posts.
196. Other types of snippets and their optimisation techniques
Off Page Optimization - EEAT Strategy
197. What is OFF Page SEO?
198. Difference between ON Page and OFF Page
199. Why is OFF Page SEO important?
200. Backlinks and their importance
201. What are backlinks
202. Types of backlinks
203. Do.s & Don’ts in Link Building
204. Importance of Anchor text in link building
205. What is domain authority?
206. How to check a website’s domain authority?
207. How to increase a website’s domain authority?
208. What is spam score
209. How to check for your websites spam score
210. Getting High quality Backlinks
211. Email marketing for backlinks
212. Link Building strategies
213. Advanced techniques in Link building
214. Monitoring Link Profile of your website
215. Maintaining Link health to avoid penalties
216. Process to remove spam links using disavowing tool
Local SEO
217. Basics of Local SEO
218. The Map Pack – Understanding the local seo results.
219. Keyword Research for Local SEO
220. Create a listing on Google My Business (GMB)
221. Key optimisation factors in GMB
222. Product listing, Services listing in GMB
223. Importance of images optimisation and posts in GMB
224. What are NAP Citations
225. Importance of citations in Local SEO
226. Key local SEO Ranking factors
227. Importance of Social Presence & check-in’s for local seo
228. Importance of Online reputation Management for Local SEO.
Google Search Console
229. What is Google Search Console?
230. Importance and uses of Google Search Console (GSC)
231. How to integrate your website with GSC?
232. Different types of website verification methods?
233. Analysing keywords, their positions and CTR’s
234. Comparing results over time of different keywords
235. Filtering keyword analysis over countries, devices and more.
236. Check for indexability
237. How to request for page indexing
238. How to check for snippets and errors.
239. Fixing crawl errors.
240. Monitor and fix mobile responsive errors.
241. How to use GSC for more keyword opportunities and ideas.
SEO BONUS
242. How to earn money from SEO – 3 Case Studies
243. New website SEO step by step process
244. SEO Optimisation checklist
245. Creating SEO Performance reports
246. SEO Site Audits
247. SEO Interview Questions
248. Free SEO tools list
249. Paid SEO tool exposure
250. SEO Book & Material
251. AI Tools needed for SEO
252. Latest AI Powered Techniques 2025
Search Engine Marketing / Google Ads (Formerly Adwords)
254. Difference between SEO & SEM?
255. Inorganic Search Results
256. Introduction to Google Ads & PPC Advertising
257. Types of Google Ads Account – Express Account & Expert Account
258. Setting up a Google Ads Account
259. Google Ads Dashboard overview & Walkthrough
260. Types of networks in Google Ads
261. What is a Campaign & Different types of campaigns
262. Types of Ads in Google Ads
263. Text Ads Overview
264. Different types of text ad extensions.
265. Do’s and Don’ts in text Ads – Text Ads Approval Policies
266. Types Of Video Ads & Overview of Video Ads
267. Google Ads Account Structure
268. Types of cost models in Google Ads
269. Different types of keywords in Google Ads.
270. How Google Ads define Ad positions – Overview of Quality Score & Ad Rank
271. Factors that influence Quality Score.
272. How to increase your Ads Quality score.
273. Creating High Quality Landing pages
274. How does Google Auction/bidding Work
275. Different types of bidding strategies
276. Campaign Terminology, Important Terms & Formulas
277. What is Conversion? Types of conversions
278. How to set up different types of conversion Tracking?
279. Using Google Keyword Planner for Keyword research
280. Getting your budgets right for a campaign
281. How to launch a search campaign
282. Choosing Campaign objective, Campaign and Ad Types.
283. Naming a Campaign
284. Choosing a network
285. Choosing Target audience – Language targeting, Location Targeting, Demographics, Retargeting, interest based targeting
286. Creating Ad Groups.
287. Creating Ad Copies.
288. Types of Display Ads
289. Launching a display campaign
290. Launching a video campaign
291. Ad optimisation score and tips to improve
292. Google Ads Reports & Insights
293. Google Ads Audience Manager
294. Creating data Segments for retargeting
295. Billing Setting & Payment terms in Google Ads
296. Google Ads Material, case Studies, Interview Questions & Mock Interviews.
GTM - Google Tag Manager
297. What is Google Tag Manager?
298. Benefits of Google Tag Manager
299. Integrating the Website with Google Tag Manager
300. Creating container in a Google tag Manager
301. What are Tags
302. What are Variables
303. What are triggers
304. Creating a Tag in GTM
305. Types of Triggers in GTM
306. How to configure triggers in GTM
307. Conversion Tracking Using GTM
308. Event tracking using GTM
Google Analytics 4 (GA4)
309. What is Google Analytics 4 ?
310. How do Google Analytics work 4 ?
311. What is a Data Stream?
312. Integrating your website with Google Analytics 4
313. Tracking Real time data with Google Analytics 4
314. Analysing website traffic Sources/Channels
315. Analysing Audience Demographics
316. Analysing traffic Behavioural flow
317. Analysing traffic location & Languages
318. Goals and Conversions
319. How to set up Goals?
320. Types of Goals
321. How to Integrate Google Ads & Analytics 4 ?
322. How to set up Filters?
323. How to generate custom reports in Google Analytics 4
Social Media & Facebook
324. Social Media and Its Importance in Digital Marketing.
325. SMM Vs SMO.
326. Facebook for Personal Account and Its Elements.
327. Creating a Facebook business Page
328. Customizing Facebook page
329. Types of Posts.
330. Page management options.
331. Linking Facebook Page with Instagram Account
332. Linking Facebook Page with Whatsapp Account [Business Account]
333. Scheduling Posts in Pages/Meta
334. Bulk Content Creation with AI Tools
335. Facebook Events creation.
336. Facebook Groups & Types of Groups.
337. Creating a facebook group
338. Generating Leads from facebook groups
339. Community building & engagement using Fb Groups
340. Importance and Advantages of running a community on Facebook.
Facebook Ads
341. Introduction to Meta Ads.
342. Difference between Meta Ads & Google Ads.
343. Facebook Ad Components
344. Spying on Competitors Facebook Ads – Ad Library
345. Facebook Ads Funnels
346. Different Types of Funnels in Fb Ads with Examples
347. Setting Up Meta Ads Account
348. Understanding Meta ads account structure.
349. Understanding Campaign Structure and their objectives.
350. Running Different types of campaigns on Meta
351. What are Ad Sets?
352. Different types of targeting options on Facebook
353. Saved Audience Vs Custom Audience Vs Look Alike Audience
354. Age, Gender, Location, Behaviour, interest and other demographics
355. What is Facebook Pixel?
356. Integrating Facebook Pixel with your website
357. Conversion Tracking.
358. Facebook Ads Budgeting
359. Different Types of Ad Formats.
360. Creating Ads with the Help of AI
361. Launching a Lead Ad Campaign
362. Launching a Conversion Campaign
363. Launching a Carousel Campaign
364. Launching a Video Ad Campaign
365. Tracking & Optimizing Ads
366. Ad Copy Creation techniques & Types
367. Ad Creatives design & Types
368. Remarketing with Custom Audience
369. Remarketing with Lookalike Audience
370. Creating a campaign with look alike audience
371. Metrics & Optimisations.
372. How to handle negative comments on Facebook Ads
373. Scaling Facebook Ads
374. How to work as Freelancer running facebook Ads for clients
Instagram Marketing
375. Introduction to Instagram
376. Elements in Instagram – Hashtags, Captions, Posts, Reels, Stories
377. Creating Instagram Business Account
378. Personal Account vs Business Account vs Creator Account
379. How to optimize instagram profile
380. Instagram account growth secrets
381. Instagram content creation ideas, tips & tricks
382. Introduction to Instagram Reels
383. Instagram Reels Features & Strategies
384. Instagram Highlights
385. Instagram Insights
386. Making Money with Instagram Business Account
387. Making Money with Instagram Creator Account
388. Examples & Case Studies
Linkedin Marketing
389. Introduction to Linkedin.
390. Facebook vs LinkedIn
391. LinkedIn Profile Creation.
392. Optimizing the profile. – Profile & Cover pictures, Designation – Headline
393. Importance of adding work experience to your profile
394. Importance of adding Projects & tagging team-mates to the projects
395. Skills and Endorsements.
396. Recommendations on LinkedIn.
397. Adding new connections.
398. LinkedIn Posts.
399. LinkedIn Groups.
400. Writing Articles on LinkedIn for SEO
401. Finding Jobs on LinkedIn.
402. Researching Companies Profiles
403. Connecting with HR & Existing Employees.
404. Applying for Jobs on LinkedIn.
405. LinkedIn for B2B Businesses.
406. Creating a business page on LinkedIn.
407. Linkedin business page customization.
408. LinkedIn Page Posts.
409. Different Types of Premium Accounts in LinkedIn
410. Learning Skills from LinkedIn
411. Hiring from LinkedIN
412. LinkedIN Advertising
413. Different types of campaigns/Types of Objectives in Linkedin
414. Audience Targeting – LinkedIn Special targeting options
415. AdFormats & Placements – LinkedIn Special Ad Types
416. Budget & Scheduling
417. Conversion Tracking
418. USING AI in LinkedIn
Youtube Marketing
419. YouTube Introduction.
420. Creating a Channel on YouTube.
421. Different types of Videos.
422. How to create different types of videos
423. Screen Recording Tools
424. Video Making Tools
425. Video Editing tools
426. AI Video Creation
427. How to Upload Videos to Youtube
428. YouTube SEO Ranking Factors
429. keyword Research for YouTube
430. YouTube Title, description, Tags optimisation
431. How to design attractive thumbnails
432. End Screens & cards
433. How to use Playlists.
434. YouTube SEO Tools for Ranking
435. Understanding Copyrights and Spam.
436. Making Money From YouTube
437. YouTube Adsense Monetisation Tricks & Tips
438. How to get 4000 hours watch time & 1000 Subscribers
439. YouTube Partner Program YPP approval
440. Revenue sources other than Adsense
441. YouTube Creator Studio Dashboard.
442. YouTube Analytics.
443. YouTube comment moderation.
444. YouTube channel Suspension, Policy Violation rules.
Affiliate Marketing
445. Introduction to Affiliate Marketing.
446. How Affiliate Marketing Works?
447. Earning Money from Affiliate Marketing.
448. Affiliate Marketing Networks.
449. Affiliate Marketing Niches research
450. Amazon Affiliate Network – Physical Products – India & US
451. Impact Affiliate Network – Digital Products & Services
452. Other Popular Affiliate Networks – Click bank, JVZoo, Commission Junction
453. Affiliate Marketing execution & Tips
454. Affiliate Marketing Tools.
455. Best proven strategies to make money from Affiliate Marketing.
456. Live Case Studies.
Email Marketing
457. What is Email Marketing?
458. Advantages of Email Marketing.
459. Types of Email Marketing
460. Difference between Bulk mailing and List building
461. Best tools for Email Marketing – Brevo, Mail Chimp, Pabbly Email Marketing
462. Lead generation for List Building
463. Auto-Responders Mails.
464. Designing Newsletters.
465. Creating Mailing sequences
466. Mail Blast
467. Email Automations on conditional basis
468. Generating sales from Email Marketing – Product sales, Affiliate Sales.
469. Avoiding spam folders – Double Option.
470. Writing Subject lines for high CTR
471. Reports, Metrics and Analysis.
Whatsapp Marketing
472. What is WhatsApp Marketing?
473. Why It Works: Open Rates, CTR, Personalization
474. WhatsApp vs. Email vs. SMS Marketing
475. Types of Whatsapp Accounts & Differences
476. Overview of WhatsApp Business App
477. Step-by-step Setup of WhatsApp Business
478. Adding Profile Photo, Description, Catalog, Location
479. Best Practices for Naming, Branding, and Trust
480. Key Features: Catalog, Quick Replies, Labels, Automated Greeting & Away Messages
481. Creating Broadcast Lists vs. Groups
482. Design Your WhatsApp Catalog
483. Bulk Whatsapp Messaging Tool
484. Whatsapp API & Whatsapp Marketing Automation
485. Running Ads from Whatsapp on Meta
Freelancing
486. What is Freelancing
487. Job vs Freelancing
488. Building a Personal Brand for Freelancing
489. Secret Tips for Freelancing
490. How to Find Clients
491. How to get In-bound Clients
492. How to Get Projects
493. How to Charge Clients based on Different Projects
494. Project Cost Negotiation Tips
495. Gathering Project Requirements
496. Project Management & Tools Required
497. How to Communicate & Handle Clients
498. Weekly & Monthly Project Reports
499. Delivering the Project
500. How to Retain Clients
501. Scaling your Freelancing Business
502. International Freelancing Platforms
Entrepreneurship
503. Who is an Entrepreneur?
504. Types of Entrepreneurship (Solopreneur, Tech, Social, Lifestyle, etc.)
505. Entrepreneur vs. Business Owner vs. Freelancer
506. How to Generate Profitable Business Ideas with AI
507. Market Gap Identification with AI
508. How to Validate Your Business Idea (Market Research)
509. SWOT Analysis for Startups
510. Different Business Models (Product, Service, Subscription, Platform)
511. Lean Startup Methodology
512. B2B vs. B2C vs. D2C Models
513. Revenue Generation Strategies – AI Powered
514. Understanding MVP (Minimum Viable Product)
515. Legal Basics: Sole Proprietor vs. Pvt Ltd vs. LLP
516. GST, MSME, Business Bank Account
517. Naming Your Business & Buying a Domain
518. Tools for Bootstrapped Founders (No-code, AI tools, Google Workspace, etc.)
519. Funding & Finance Basics
520. Bootstrapping vs. Raising Funds
521. Basics of Angel Investors & VCs
522. Understanding Equity, Valuation, Cap Table
523. Managing Cash Flow in Early Days
524. Creating a Pitch Deck
525. Resources – Startup India, Inc42, Y Combinator, ProductHunt
526. How to Build a Business with Just AI Tools
Personal Branding
527. What is Branding?
528. Why Branding Matters in Digital Marketing
529. Key Elements of a Brand (Name, Logo, Colors, Fonts, Tagline, Tone)
530. Personal Branding
531. Organizational / Business Branding
532. Product Branding
533. What is Personal Branding & Why it Matters
534. How to Craft Your Personal Brand Identity
535. Building a Strong Online Presence (LinkedIn, Instagram, Website, etc.)
536. Tools to Build and Monitor Personal Brand
537. Case Studies of Famous Personal Brands (Ex: Elon Musk, Gary Vee, etc.)
538. How Companies Create & Maintain Brands
539. Brand Mission, Vision, and Core Values
540. Visual Identity & Brand Guidelines (Logo, Color, Typography, etc.)
541. Brand Storytelling: Creating an Emotional Connection
542. Role of Consistency in Branding
543. AI for Branding
544. How to Use AI Tools to Create Brand Elements (ChatGPT, Midjourney, Looka)
545. AI-Powered Brand Identity Generators
546. How to Test Brand Names, Logos, and Messaging with AI Tools
547. Personal Branding Framework
AI Tools ( Exclusive List )
547. Chat GPT
548. Gemini
549. Grok
550. Co-pilot
551. Canva – Canva AI
552. DALL·E
553. Remove.bg
554. Elementor
555. Uber Suggest Pro
556. WriterZen
557. Frase.io
558. SEM Rush
559. Ahrefs
560. Grammarly
561. Labrika
562. Screpy
563. Publer
564. VidIQ & Tube Buddy – Video Marketing
565. Brevo, Mail Chimp, Pabbly Email Marketing
566. Google Keyword planner
567. Google Search Console
568. Google My Business
569. Google Analytics 4
570. Google Tag Manager
571. Pabbly Connect – Automations
572. Microsoft Clarity – User Behaviour
573. Loom – Screen Recorders
574. Pictory
575. Runway ML
576. Synthesia
577. Lumen5
578. InVideo AI
579. Descript
580. Leonardo Ai
581. Kling AI
582. Pixverse Ai
583. Sora
584. Nano Banana Image Creation
Certifications
80. Google Ads Search Certification
581. Google Ads Display Certification
582. Google Ads Video certification
583. Google Ads Measurement certification
584. Hubspot Certifications
585. Learnamaze Course completion certificate
586. Learnamaze Internship Certificate* (3 Months)
Soft skills and Business communication
587. Confidence Building Activities
588. Short speaking challenges (introduce yourself)
589. Group Discussions
590. Building stage presence
591. How to speak in client meetings
592. Email writing essentials: subject lines, tone, format
593. Drafting professional WhatsApp / LinkedIn messages
594. Basics of communication etiquette (tone, timing, clarity)
595. Structuring a professional presentation
596. Body language, eye contact & delivery tips
597. Interview Communication Practice
598. How to answer “Tell me about yourself”
599. Answering confidently: Strengths, Weaknesses, Career goals
600. Mock HR rounds with real-time feedback
601. Communicating within a team (Slack, Email, Google Meet)
602. Time management and task reporting
603. Conflict handling and politeness in disagreements
604. Virtual meeting etiquette
Special Session with Sourav Karmakar Sir for Interviews
Job interview tricks
Deliverables to Students
616. Notes/Material
617. Interview Questions
618. Sample Resumes
619. List of the websites to follow for updates
620. List of Websites for SEO Backlinks
621. Checklists & templates for various SOPs
622. Access to Digital Brolly’s Private WhatApp Group
623. Job Openings updates
624. Class Video Recordings
625. Live project/Internship certificate (on completion)Accordion Content
WHO CAN LEARN DIGITAL MARKETING FROM LEARNAMAZE
Your Career Evolution Starts This
SATURDAY
Our upcoming Digital Marketing Masterclass is designed to bridge the gap between “knowing about” marketing and actually driving ROI. This isn’t a theoretical lecture; it’s a high-octane deep dive into the exact frameworks used by global brands to capture attention and convert it into revenue. We’re stripping away the fluff to give you the technical mastery and creative edge that makes you indispensable to any employer or client.
OUR MENTORED PROGRAMS
In the rapidly evolving world of digital marketing, specialized skills like social media management and data analytics are essential. However, the true “glue” that holds a digital strategy together is a fundamental understanding of WordPress website development.
As the engine powering over 43% of the internet, WordPress is not just a tool for developers; it is the primary workspace for modern marketers. Here is why mastering WordPress is non-negotiable for anyone looking to excel in digital marketing.
1. The Foundation of SEO Success
Search Engine Optimization (SEO) and WordPress go hand-in-hand. WordPress is built with clean, high-quality code that search engines love. By learning the backend, you gain direct control over:
Permalinks: Creating keyword-rich, readable URLs.
Metadata: Using plugins like Yoast or Rank Math to optimize titles and descriptions.
Site Speed: Understanding how to optimize images and manage caching to meet Google’s Core Web Vitals.
Without these skills, a marketer is forced to wait for a developer to make simple changes, stalling their organic growth strategy.
2. Speed and Agility in Content Marketing
Content is the fuel for digital marketing. If you can navigate WordPress, you can move from “idea” to “published” in minutes.
Landing Page Creation: Use page builders like Elementor or Gutenberg to build high-converting sales pages without writing code.
Dynamic Blogging: Efficiently format long-form articles, embed multimedia, and manage categories to boost user engagement.
3. Seamless Integration with Marketing Tools
A digital marketer’s toolkit includes email marketing software, CRM systems, and tracking pixels. WordPress development knowledge allows you to:
Integrate Google Analytics and Search Console to track performance.
Connect email services like Mailchimp via API or plugins.
Install Facebook (Meta) Pixels to run retargeting ads effectively.
4. Enhanced User Experience (UX) and Conversion
A digital marketing campaign is only as good as the website it leads to. Knowledge of WordPress allows you to troubleshoot issues that lead to high bounce rates. By understanding themes and site architecture, you can ensure your site is mobile-responsive, which is a critical ranking factor in 2026.
In the fast-paced digital economy of 2026, many aspiring marketers jump straight into flashy social media campaigns or high-budget paid advertising. However, seasoned experts know that Search Engine Optimization (SEO) is the bedrock upon which all successful digital strategies are built.
Understanding SEO isn’t just about ranking first on Google; it is about understanding the digital consumer. Here is why SEO knowledge is the essential DNA of a complete digital marketing education.
1. Mastering the Psychology of Search
Unlike social media marketing, which is often “interruption-based,” SEO is “intent-based.” When a user types a query into a search engine, they are actively looking for a solution. Learning SEO teaches you how to decode User Intent.
By mastering keyword research, a digital marketer learns how to align a brand’s message with the specific needs of the audience at different stages of the buyer’s journey—from awareness to conversion.
2. Improving User Experience (UX) and Site Health
Modern SEO is no longer just about keywords; it’s about performance. Technical SEO knowledge ensures that a marketer understands:
Core Web Vitals: How loading speed and visual stability affect user retention.
Mobile-First Indexing: Ensuring a seamless experience across all devices.
Site Architecture: Organizing information so users (and bots) can find it easily.
When you understand these technical elements, you become a better web strategist, capable of reducing bounce rates and increasing time-on-site across all your marketing channels.
3. Creating Content That Converts
SEO provides the data-driven framework for Content Marketing. Instead of guessing what to write about, SEO knowledge allows you to identify “content gaps” in the market. It teaches you how to structure articles using proper header hierarchies and how to optimize for AI Overviews and featured snippets, ensuring your brand remains the primary authority in your niche.
The Synergy of SEO in Digital Marketing
| Marketing Discipline | How SEO Enhances It |
| Paid Search (PPC) | High SEO Quality Scores lead to lower costs per click. |
| Social Media | Keyword trends inform what topics will go viral. |
| Email Marketing | SEO-optimized landing pages increase sign-up conversions. |
| Brand Management | Dominating the SERP builds trust and “mental availability.” |
4. Long-Term ROI and Sustainability
Paid ads stop working the moment you stop paying. SEO, however, is a compounding asset. A marketer who understands SEO knows how to build “evergreen” traffic sources that provide a return on investment for years. This sustainable mindset is crucial for long-term business growth and budget management.
5. Navigating the AI-Driven Future
As we move further into 2026, search engines are evolving into “Answer Engines.” Marketers with a foundation in SEO are uniquely positioned to adapt to Generative AI and voice search. They understand how to structure data so that AI models can crawl and recommend their brand’s products.
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